Find what makes your product or service different from others.
Show how your difference helps: think about how it improves work, saves time, lowers expenses, or gets better results. Turn these into clear numbers or feelings.
Create a simple, strong one-liner that shows the main benefit or promise. Make it emotional or highlight a key fact. Make them feel smart or show how they save time and money.
List who benefits most: businesses or people who gain the most from your advantages. Think about industries, job roles, or specific problems your solution solves well. Avoid large companies—they have too much red tape.
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